The European Union has launched an antitrust investigation into Google’s vast advertising business, claiming that the company may have disadvantaged rival services, making it harder for brands to reach consumers and for publishers to fund their content. John Story, VP and Deputy Counsel of Acoustic, explains why the probe will be a watershed moment for … [Read more…]

In this last year, we have seen an exponential growth in not just the amount of digital data, but also its vulnerability. But what if ‘building walls’ is the wrong approach? Adam Strange, Global Marketing Director at Titus, illustrates the pitfalls of information security architecture and explains how shifting to data-centric strategies will protect data … [Read more…]

Justin Pike, MYPINPAD’s Founder and Chairman explains why payments can be made much simpler to the benefit of everyone and wants to talk about some of the less visible, but no less significant aspects of software-based payments: platforms, pricing and infrastructure.

Identity in advertising is evolving rapidly with deprecation of third-party cookies, meaning content producers and distributors must find a balance between connecting identity mechanisms across platforms to offer relevant advertising, and ensuring consumers feel comfortable about how their data is processed. Emmanuel Josserand, Brand, Agency and Industry Relations at FreeWheel, believes broadcasters and premium video … [Read more…]

How can marketers help ensure their company’s resilience in these difficult times? Omar Merlo, academic director of the MSc Strategic Marketing programme at Imperial College Business School, explains that there are four main ways marketers can act.

Cannes Lions is underway as a purely digital event for 2021, as the pandemic results in a more subdued festival of advertising creativity this year.

People in the UK are more than twice as likely to be financially worse off since the pandemic than better off, with many looking to more carefully budget in the future, according to new research.

Mike Herrick, SVP Technology at Airship, shares his tips on how marketers can best adapt to Apple IDFA changes and more generally to the evolution of data privacy.

As the adoption of AI continues to ramp up, it’s no surprise that it is becoming a key element in marketing strategies, particularly when it comes to delivering ads to consumers. However, Lucy Hinton, Head of Client Operations, Flashtalking explains why marketers must be wary of handing over all control of their ad creative, as … [Read more…]

Sipsmith celebrates its first year as the Official Gin Partner of The Championships, Wimbledon with a new piece of creative, where Mr Swan makes his Centre Court debut.