Dove ‘Real Beauty’ sketches becomes most viewed online ad of the year
Dove’s latest viral marketing video ‘Real Beauty Sketches’ has racked up over 114 million views since its launch in April 2013.
Viral
What Obama 2012 can teach us about direct marketing (event video)
The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last month’s DMA Technololgy Summit in London, Harper Reed, the campaign’s chief architect, revealed … [Read more…]
Video viral of the week: Prometheus end credits image leads cinema goers online
To promote it’s latest sci-fi blockbuster Prometheus, 20th Century Fox has run a viral marketing campaign to maintain online buzz before, and after, the films release. See why it’s our video viral of the week below…
Video viral of the Week: Old Spice returns with ‘Believe In Your Smellf’ YouTube ads
Old Spice has become a byword for successful viral marketing since its 2010 YouTube campaign racked up over 40 million views and a 107% sales uplift for the deodorant brand. This follow up introduces Champion, the brand’s newest addition to its product range. See why it’s our video viral of the week below…
Video viral of the Week: Old Spice returns with 'Believe In Your Smellf' YouTube ads
Old Spice has become a byword for successful viral marketing since its 2010 YouTube campaign racked up over 40 million views and a 107% sales uplift for the deodorant brand. This follow up introduces Champion, the brand’s newest addition to its product range. See why it’s our video viral of the week below…
Facebook Mobile offers ‘deals’ based on user location
Facebook has launched a new ‘deals’ service on its mobile application, which send users special offers to users based on their location.