Unilever’s Axe has finally moved on from its ‘babe-magnet’ advertising message and launched a global spot that’s not about attracting women at all. See why it’s our video viral of the week below…
A $400m sponsorship deal with the NFL backfired this weekend, after Microsoft’s Surface tablets went offline for coaching staff during a live game.
In another innovative use of ‘Internet of Things’ technology, Richmond Sausages launched a new campaign in the UK, helping to fuel family bonds with a microchip tracking device for childrens’ toys.
YouTube’s biggest star Felix Kjellberg, more famously known as PewDiePie, has launched his own talent network for online video creators.
The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard, as revealed by Google.
On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy.
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special report, we’ve gathered together the biggest headlines you might have … [Read more…]
From smart sheep to telepathic advertising, technology took us in some strange directions during 2015. In this brave new world of robot chefs, mind-controlled drones and scary AI, we celebrate the weirdest news of the year.
What’s the most emotional TV ad this Christmas from Britain’s big high street brands? ICM Unlimited used webcams as part of a survey to capture emotions on faces during a screening of six festive ads.
Harvey Nichols and Kwik Fit produced the most engaging Christmas ads by high street retailers, according to Realeyes’ annual Christmas study, which measures how people feel while they watch ads by tracking their facial expressions.