For the first time ever, Mars Petcare is bringing together its portfolio of wet dog food brands (Ceasar, Pedigree, Nutro and IAMS to grow the wet food category with a ‘Mix Mania’ camapign. See why it’s out video viral of the week below….
YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach.
Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why it’s our video viral of the week below…
Alessandra Ferri was the youngest ever principal dancer at The Royal Ballet. Thirty three years later, she is now dancing with her younger self thanks to hologram technology in a new ad for No.7.
Italian football team AC Milan has come under criticism for perfoming a spoof ‘Haka’ dance before a match to promote a Nivea cream, with many branding the act ‘disrespectful’.
Iconic sunglasses brand Persol has launched an interactive graphic novel on social media, letting fans vote on what happens next in the story.
More than three-quarters (77%) of campaigns on YouTube have “a higher return on investment than TV”, according to new research.
This week, Facebook took its users to the land of Westeros, with an interactive version of Game of Thrones opening-sequence map.
YouTube has launched live 360-degree clips designed for VR headsets, with the Coachella festival being the first brand to make use of the feature.
Adobe has launched a new video ad aimed at marketers and brands, which plays on the high profile ad blocking industry debate. See why it’s our video viral of the week below…