YouTube woos small businesses with free professional video ad tools
Google has launched a new ‘DIY-style’ video ad package for small businesses, offering ‘free’ professional video ads and tools… provided they spend $150 on YouTube ads.
Viral
Snapchat finally opens up to third-party ads
Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising.
Viral of the week: Kleenex showcases 11-year olds animal care
Kleenex has continued its ‘someone needs someone’ ad campaign with this heart-warming Facebook video ad showing one 11-year old girl’s dedication towards helping dogs find homes. See why it’s our viral of the week below…
#HappyChewbacca: Kohl’s feels the force of viral marketing
Last month’s ‘Happy Chewbacca’ viral showed the power (and unpredictability) of social media. Georgina Parsons, Head of Communications UK Visibrain looks at how the department store Kohl’s made smart use of its sudden fame, and what marketers can learn from this great disturbance in the Force…
Jawbone hit by backlash for ‘insensitive’ Fathers’ Day email
Wearable tech firm Jawbone has faced heavy criticism for “insensitivity” after sending an email to thousands of its customers with the subject link ‘Re: Your Dad’.
Mary Meeker’s Internet trends: Get ready for a hands-free future
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker.
Video viral of the week: Mastercard UEFA ad gets 10m views
Mastercard has used its official 2016 UEFA Champions League sponsor status to launch a Priceless Surprise video featuring Juventus player Gianluigi Buffon and “his most devoted fan”. See why it’s our video viral of the week below…
Can you win the Best of the European Internet? Lovie Awards 2016 seeks final entries
With the 10th June deadline fast approaching, The Lovie Awards is seeking entries to honour the best of the internet across Europe, from online ads and video to mobile apps and social media.
Chewbacca Mum: Kohl’s capitalises on Facebook viral that got 135m views
Last week, a mother’s video clip showing her hilarious reaction to trying on a Chewbacca mask became the most watched Facebook Live video ever. Kohl’s, the US supermarket that sold the toy, quickly made a follow up video, showing how brands need to react fast in a social world.
Instagram fail: Kardashian star accidentally pastes sponsored post instructions in caption
“Keeping Up With The Kardashians” star Scott Disick has become the subject of web ridicule after mistakenly including all the instructions his advertisers sent him on a paid Instagram post.