Smirnoff turns selfies into bespoke cocktails… live on Facebook
Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook.
Viral
Video viral of the week: “World’s biggest asshole” promotes organ donation
This new online video campaign from Donate Life uses dark comedy to show how even the “world’s biggest asshole” can do something very positive through organ donation. See why it’s our video viral of the week below…
Top 5 Rio 2016 ads: 400 years of Olympics ads watched on YouTube (so far)
Olympic sponsors’ ads have already received the equivalent of over 400 years worth of watch time on YouTube so far, even before the event starts this Friday, according to new research.
Influencer marketing rules: FTC slaps Warner Brothers for unclear paid content labelling
As influencer marketing continues to grow in popularity, Warner Brothers studio has been reprimanded for not labeling sponsored content produced by YouTube stars, including PewDiePie, to promote a video game.
YouTube to launch $35 online TV platform next year?
YouTube us panning an online TV platform in partnership with US networks ESPN, ABC, and CBS, according to a news report.
Samsung partners food blogger Jack Monroe for TabPro S campaign
Samsung has launched a new video camapgin to promote its new TabPro S hybrid laptop, recruiting popular food blogger Jack Monroe.
“Hey Bae
Microsoft’s latest attempt to recruit the next generation of engineering talent has backfired, as its rather awkward attempts at ‘Millennial speak’ have been roundly mocked on social media.
Coca-Cola targets millennials with CokeTV YouTube channel
Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, as the FMCG giant follows Red Bull by ramping up its content marketing strategy.
Movie trailers ‘account for less than a quarter of films’ viral activity’
Trailers account for less than one quarter of content shared from film-related websites according to new research.
Cannes Lions 2016 review: Marketers and the Gen Z conundrum
As Cannes Lions 2016 comes to a close for another year, it was the year of the upstarts, as the likes of Snapchat, BuzzFeed, Vice and The Lad Bible dominated conversations. We look at how these four upcoming digital stars fared at this year’s festival…