Teens pick Google as coolest brand (according to Google survey)
Young people consider three of the Google’s products among the top ten “coolest” brands in the world, according to new research… conducted by Google.
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From satisfaction to advocacy: Using video to foster brand champions and take customer loyalty to the next level
Online retailers not only need to stand out from a sea of other e-commerce outlets to win an initial purchase, but to continue to do so again and again. In the third of a three-part series, Mark Blair, VP of EMEA at Brightcove explains how video content can be used by today’s e-tailers to help … [Read more…]
Pepsi faces web backlash for Kendall Jenner ‘protest’ ad
Pepsi has come under fire for its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the “Black Lives Matter” movement.
Fake news! This year’s best (and worst) April Fools pranks in digital
In 2017, it’s getting harder to discern real news stories from fake ones- which made last weekend’s April 1st pranks even harder to spot than usual. To help you out, we’ve put together some of the best hoaxes from this year’s pranksters for your viewing pleasure…
Global video advertising outperforms desktop display- report
Video viewability showed significant improvement last year so far, increasing from 40% to 58.2%, while the completion rate in view also rose, according to new research.
Early April Fool? Burger King launches Whopper toothpaste
Burger King France has launched its first toothpaste- with active whopper extraxts’. Is it an early April Fool’s Day prank? Judge for yourself below…
US uses social media for TV discovery
The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research.
Facebook tackles fake news with ‘fact check’ alerts
Facebook has launched a new feature designed to discourage users form sharing false or “disputed” news.
ASUS begins reality TV show The Incredible Life Swap on YouTube
ASUS is sponsoring a 35-episode life-swapping reality TV series as the electronics giant looks to boost its digital content marketing.
Ted Baker debuts 360º shoppable film
Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story.