The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
With lockdown policies in effect amid Covid-19, Nike has launched “Living Room Cup,” a digital workout series that offers those at home a new space to compete against Nike pro athletes through weekly fitness challenges.
Procter & Gamble has teamed up with social media influencer Charli D’Amelio to promote a different kind of dance challenge: the “distance dance.”
More than 100 YouTube stars and celebrities have rallied together to create a video, urging their fans to “stay home” during the coronavirus outbreak.
Gen Z favours watching YouTube over TV and other streaming platforms, with 33% of respondents admitting they had gone on to purchase something having it featured or reviewed on YouTube, according to new research.
With the Disney+ launch in the UK, the streaming war is getting more and more intense. What would that mean for established TV platforms? Ian Stevens, Head of Media at Wavemaker takes a look at the opportunities for advertisers.
A YouTube livestream hosted by fitness coach Joe Wicks attracted nearly one million simultaneous views this morning, as School children around the UK began their first day of home study due the Cornavirus.
Gumtree has revealed the next phase of its brand platform The Neighbourhood’s Good in partnership with Fold7, entitled “A car right up your street”.
Tena’s new #Ageless campaign talks sex to challenge perceptions of ageing and incontinence
Instagram has revealed plans to sell advertisements in IGTV, its home for longer videos, a bid to compete with YouTube for a larger share of the booming market for online video.