Child safety online: Google game teaches kids to be “Internet Awesome”
Google has created a new web-based game designed to teach the fundamentals of internet safety to children.
Viral
Mobile case study: Pedigree teams with Google for lost dog app
The fear of losing your dog is universal to all dog owners, but smartphones may now hold the key to finding lost dogs – by outrunning them with digital ads, thanks to Pedigree and Google’s new app and campaign via Colenso BBDO, Auckland.
Shell pilots first YouTube campaign triggered by real-time TV viewing
Shell will be the first brand to pilot a new technology targeting consumers who second screen on YouTube during TV advertising breaks.
UK Election: Which party has the best direct marketing campaigns?
If the election was based on direct marketing alone, the Scottish National Party would walk away with a victory, whilst, Labour would steal the leadership away from the Conservatives, accoridng to new research.
Psychology of sharing: Brits favour visual content
Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research.
BT Sport partners Snapchat for Champions League Final
Snapchat will be partnering with BT Sport for an exclusive ‘Our Story’ coverage of the UEFA Champions League Final.
Trump’s “Covfefe” tweet: top 3 brand reactions
Following Trump’s “covfefe” typo brands have jumped on the blunder to drive engagement and amuse the masses. Socialbakers has analysed best reactive tweets from the past 24 hours to see who did it best.
Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month
Heineken latest video ad has caused a buzz on sicial media, touted as the ‘ad Pepsi wishes it made’, getting 13 million YouTube videos in a little over a month.
7 questions you must answer to get the right kind of Facebook fans [INFOGRAPHIC]
Have you just set up your Facebook Business Page and now you’re wondering whether to buy or not to buy Facebook Page Likes? This infographic from Visme offers a checklist for marketers looking to boost their social media reach.
Eurovision case study: New app boosts song contest engagement
International creative agency, Perfect Fools, has made an app that has won the hearts of the Swedish population and revived their nation’s favourite song contest.