Unilever threatens to pull Facebook and Google ads over brand safety fears
Unilever has warned that it could pull its advertising from digital platforms that have become a “swamp” of fake news, racism, sexism and extremism.
Viral
Shell creates global music video via Oath digital content deal
Digital content giant Oath has struck a global deal with Mediacom and Shell to take the energy brand’s “Make the Future” campaign into its next phase.
Gen Z are the UK’s biggest content consumers
UK millennials are spending 8.5 hours consuming content across their devices, with Generation Z spending 10.6 hours, according to new research.
How Crock-Pot won the Super Bowl (without even having a commercial)
US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.
Top 10 Super Bowl ads: Pepsi gets most social buzz
Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.
Right to reply: Has YouTube reached saturation point?
YouTube’s viewership has stagnated as the platform nears saturation point, Dale Lovell, Co-Founder, Chief Marketing & Partnership Officer at native advertising platform ADYOULIKE, looks at why native video formats could be the way forward.
Top 10 YouTube ads of 2017
YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot.
Influencer marketing trends: Brands failing to ask influencers for analytics data
Under half of influencers are asked for follower numbers by partner brands, and even less are asked about their audience demographics, according to new research.
Social advertising trends: Major shift from organic to paid in past year
There has been 54% year-on-year increase in ad spend across all major social media platforms around the world, as advertisers move from organic and viral sharing to paid and sponsored advertising, according to new research.
Twitch partners Disney in gaming content deal
Social video service Twitch has struck a partnership with Disney Digital Network to bring exclusive content from four of the largest Disney-managed digital content creators.