Nostalgia boosts Father’s Day clicks by nearly 200%
A study of Father’s Day advertising preferences by Taboola shows UK consumers are unconsciously drawn to nostalgic black and white images.
Viral
World Cup ‘to boost global adspend by $2.4bn this year’
This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith.
Instagram planning long-form videos?
Instagram is reportedly considering dropping video length constraints, that would let users post clips longer than one hour.
World Cup 2018: Analytics reveals most anticipated matches
With the World Cup in Russia is set to kick off next week, new analytics reveals that Spain vs. Portugal and Sweden vs. Germany are the most anticipated matches worldwide, as the marketing battle for consumer attention begins.
Top sports marketing tips: Score this World Cup with Dark Social
Most of this year’s online World Cup conversations won’t occur on Facebook or Twitter, but channels like WhatsApp and pasted links into office emails that brands can’t measure easily. Craig Tuck, UK MD of RhythmOne looks at how brands can score at Russia 2018 via ‘dark social’ channels.
The true value of attention: Do cinema ads offer better ROI than programmatic?
Once you start calculating the actual attention ads in media receive, cinema and TV – the most ‘expensive’ media – are, suddenly, surprisingly affordable, whereas ‘inexpensive’ media, such as programmatic digital, are in fact fairly expensive, according to new research.
Rise of eSports: Fortnite, football and an Olympic future boost popularity
With more people playing and watching computer games as a professional sport, the stakes are high for sponsors, with half of people seeing major benefits in competitive multiplayer video gaming.
Mary Meeker’s Internet trends: The 2018 ‘privacy paradox’
There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.
A tale of two tweets: Poundland threatens legal action over Thameslink slur
A tweet from UK rail operator Thameslink backfired spectaularly this week, after an attempt at humour resulted in high street retailer Poundland threatening to sue.
Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign
Fuze Tea, a new iced tea brand, has launched ‘Calm the Commute’ – a series of unexpected moments for Londoners on their commute home over the next few weeks.