Viral Archives

Cannes Lions Winner: How a ‘Corruption Detector became Brazil’s most downloaded app

June 21, 2018

Consumer protection firm ReclameAQUI ran a campaign in to fight corruption in Brazil by offering a smartphone app ahead of an October 2017 general election. The app became the most downloaded in the country, and won this year’s mobile Grand Prix in Cannes Lions.

Cannes Lions 2018: Highlights from day 3

June 21, 2018

Day Three at Cannes Lions 2018 featured Unilever’s Keith Weed, R/GA’s Barry Wacksman, Apple’s Angela Ahrendts and Jane Wurwand, the founder of Dermalogica. View the video highlights reel below.

Instagram launches long-form video hub IGTV

June 21, 2018

Instagram has unveiled its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing.

Volkswagen sponsors new Yahoo Sport football video series ‘The 32’

June 21, 2018

Volkswagen is to sponsor its new Yahoo Sport football video series “The 32” that will bring football fans closer to the action in Russia this summer.

Cannes 2018 highlights: YouTube CEO on “What Matters Next”

June 20, 2018

In this special session from Cannes Lions, YouTube’s CEO Susan Wojcicki talks about brand building, engaged audiences and accountability in the digital age.

Cannes Lions 2018: Highlights from day 2

June 20, 2018

Day two of the Cannes Lions Festival featured talks from Samsung, Publicis and YouTube. Watch highlights of key moments below.

Cannes Lions 2018: Video highlights from day one

June 20, 2018

As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.

The psychology of online ads: How consumers interact with video content

June 19, 2018

A new film series from video intelligence examines the linguistics, science and behavioural psychology behind video advertising.

Two thirds of Brits staying at home to watch World Cup

June 12, 2018

Only one fifth of UK internet users will be tuning into all scheduled England matches in the 2018 FIFA World Cup.

Cannes 2018: The 10 biggest YouTube ads since last year’s festival

June 12, 2018

With Cannes Lions 2018 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.