Creative agency BBDO San Francisco, the CESAR brand has created a advertisement video called “First Day Friends” that shines a spotlight on the power of pets to reduce stress, ease feelings of social anxiety and help kids connect with other students.
The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids.
Marketers are investing four times less on Instagram Stories than, despite Stories being half the price of posts on a CPC basis, according to new research.
YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.
Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.
Nike has taken a bold step with its latest advertising campaign, recruiting controversial former NFL star who was one of the first to kneel during the US national anthem before matches to protest movement against racial injustice in the country.
We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
