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Why festive advertising is as much a game of strategy as it is story

Is it time to set a ‘gold standard’ for digital Christmas campaigns, and what this might look like? Dominic Tillson, Head of Insight at Inskin Media could hone in on the creative opportunities that digital platforms offer advertisers during the festive season, and how these can match or even exceed the emotional experiences created by … [Read more…]

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

The 10 worst marketing fails of 2018: Spotify’s ‘Drake spam’, lady-friendly crisps and fake robots

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…