Viral Archives

Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets

May 9, 2019

Online retailer Zavvi has received hundreds of complaints from contestants who were mistakenly told they had won VIP tickets to European football’s biggest final.

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

May 1, 2019

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

Live and Breathe teams up with The Virtual Influencer Agency

April 30, 2019

Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.

Digital drives UK ad spend to record levels: VOD, social and search lead way

April 30, 2019

UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982.

Alphabet revenue disappoints as YouTube ad sales fall

April 30, 2019

Google’s parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers.

Online video needs “fundamental rethink”

April 9, 2019

There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.

Latin American content giant Globo gets worldwide revamp

April 9, 2019

Globo, the largest Latin American producer of exclusive, multigenre and multiplatform content has released it’s brand book to the public, in an online interactive format, outlining their updated brand values in a bid to be at the forefront of transparency among media brands.

Don’t mix politics and business: Most customers wouldn’t boycott brands that stay silent on social issues

April 3, 2019

Nearly two-thirds of people (63%) claim they’d continue shopping at businesses that stay silent about social issues they care about. Slightly fewer people (58%), however, would continue shopping at businesses that take stances on issues they disagree with.

Hotels.com gives pets post-Brexit ‘Fakeations’

April 2, 2019

With pet passports likely to be a thing of the past post-Brexit, Hotels.com has launched European fakeations so dogs can pretend they’re in their favourite European holiday destinations while staycationing in the UK.

April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex

April 1, 2019

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…