Five rejoins Project Canvas
Channel Five has reversed its decision, made only six weeks ago, to pull out of the UK television industry’s project to allow consumers to see video programmes via the internet.
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Roundtable report: Retailers battle online fraud with PCI compliance
Discount retailers are turning to PCI compliance to distance themselves from their fraudulent competitors, according to industry experts.
Google hires 200 Ireland staff to boost location tools
Google is all set to hire 200 employees for Google Dublin office, as the search giant looks to expand its location services.
Top tips: How affiliates think- 4 things you need to know
Working with affiliates can be a win-win situation- publishers get the revenue and advertisers get the exposure. But this can only happen if both are on the same page. Ciaron Dunne CEO of Genie Ventures, provides an insight into what affiliate marketers want”
Top tips: Navigating the minefield of online privacy laws
For too long, confusion has shrouded the online privacy laws. Consumers are concerned about the risks of behavioural advertising and online behavioural tracking and unclear of any potential benefits, with a number of unscrupulous online practitioners fuelling this worry. Malcolm Duckett, CEO at Magiq, writes”
IAB helps public sector and charities get more out of search marketing
In order to help charities and public sector organisations increase their visibility online, the Internet Advertising Bureau – the trade body for digital marketing – has launched a Search Marketing Toolkit to educate the market about how to use search more effectively.
BBC to put 88-year back catalogue online
The BBC is planning to create a complete online broadcast history of the corporation dating back to its foundation in 1922, as part of its ‘Genome Project’.
a4uexpo expands London affiliate marketing event
Affiliate marketing conference a4uexpo has opened for registration, and is offering a £100 discount for earlybird registrations before the end of August.
Top 50 social media campaigns of all time
From small companies to global organisations, social media campaigns are playing an increasingly important role in brand marketing and now a Social Media Campaign Hall of Fame table has been published. This list runs down the most succesful. memorable and controversial social media campaigns of all time.
Unilever unveils first 'crowd-sourced' Peperami ad
Covent Garden-based creative agency BPL has produced the first crowd sourced advert for Unilever’s Peperami brand.