More than two in five (42%) Europeans exposed to online brand ads went on to visit the advertiser’s website, compared to industry-average Click-Through Rates of less than 1%, according to new research.
More than two in five (42%) Europeans exposed to online brand ads went on to visit the advertiser’s website, compared to industry-average Click-Through Rates of less than 1%, according to new research.
While most professions continue to struggle in the gloomy jobs market, the social media consultant is becoming the most in-demand skill, according to new research.
While most professions continue to struggle in the gloomy jobs market, the social media consultant is becoming the most in-demand skill, according to new research.
While most professions continue to struggle in the gloomy jobs market, the social media consultant is becoming the most in-demand skill, according to new research.
Top brands have been accused of using tricks to deceive web users as part of a new campaign set up by a web design consultant.
While many celebrities might have millions of people following their lives on the web, the most influential Tweeters are actually less known “experts”
This month, Google announced it would be rolling out a new trademark policy in the UK (to replicate that of the US). Matthew Whiteway, Client Services Director at Greenlight, a specialist search and social marketing consulting and technology firm, says this will have severe implications for advertisers, user experience and brand owners.
This month, Google announced it would be rolling out a new trademark policy in the UK (to replicate that of the US). Matthew Whiteway, Client Services Director at Greenlight, a specialist search and social marketing consulting and technology firm, says this will have severe implications for advertisers, user experience and brand owners.
This month, Google announced it would be rolling out a new trademark policy in the UK (to replicate that of the US). Matthew Whiteway, Client Services Director at Greenlight, a specialist search and social marketing consulting and technology firm, says this will have severe implications for advertisers, user experience and brand owners.