Nielsen debuts ‘TV ratings-style’ online ad metrics
The Nielsen Company has unveiled a new tool that will give online advertisers audience or viewer data, similar to that given in television ratings.
The Nielsen Company has unveiled a new tool that will give online advertisers audience or viewer data, similar to that given in television ratings.
Blackberry maker Research In Motion unveiled its much anticipated tablet computer that it hopes will challenge Apple’s iPad .
Blackberry maker Research In Motion unveiled its much anticipated tablet computer that it hopes will challenge Apple’s iPad .
Blackberry maker Research In Motion unveiled its much anticipated tablet computer that it hopes will challenge Apple’s iPad .
AOL launched a new online advertising system that it hopes will transform the way advertisers reach consumers on the Internet.
AOL launched a new online advertising system that it hopes will transform the way advertisers reach consumers on the Internet.
AOL launched a new online advertising system that it hopes will transform the way advertisers reach consumers on the Internet.
Facebook is likely to go public sometime after late 2012, in what is likely to be one of the most highly anticipated initial public offerings of the decade.
UK online TV platform YouView, previously known as project canvas, has dismissed claims it will damage investment in the fledgling UK IPTV market.
More than two in five (42%) Europeans exposed to online brand ads went on to visit the advertiser’s website, compared to industry-average Click-Through Rates of less than 1%, according to new research.