YouTube's ‘Promoted Videos’ tops 500 million views
Advertising is beginning to pay off for Google’s YouTube, and it has now has served 500 million views of its paid Promoted Videos, a service it launched less than two years ago.
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YouTube’s ‘Promoted Videos’ tops 500 million views
Advertising is beginning to pay off for Google’s YouTube, and it has now has served 500 million views of its paid Promoted Videos, a service it launched less than two years ago.
iPhone app helps with interior decorating
British interior designer Kelly Hoppen MBE has launched a ‘Home Style’ App for iPhone and iPod touch, available on the App Store.
News round-up: 1st November 2010
This week’s movers and shakers in the digital marketing industry: Crunch | Nestle | SapientNitro | Yell | eModeration | Arena Media | eCircle | Moneydashboard | Two-Way Media | AudienceScience | Mulbaloo | Webcredible | ‘Hormone Horoscope | Shazam | NextiraOne | 7digital | NCR | Glam Media | Code Computerlove | OgilvyAction | … [Read more…]
Guest comment: Keeping it real – the rise of Real Time Bidding and Demand Side Platforms
Over the past twelve months, an ever larger piece of the UK’s advertising spend has moved to digital publishers. At the same time, increasinly sophisticated planning, trading and buying methods have emerged. Jay Stevens, Vice President and General Manager, International at the Rubicon Project, explains why the arrival of demand-side platforms (DSPs) is an important … [Read more…]
Ad giant WPP sees revenue soar
WPP has seen its revenues climb 12.2% during the third quarter of this year, with the advertising giant cautiously optimistic heading out of the global economic crisis.
Top 6 email tips: Gmail, Hotmail and Yahoo email revamps- how to stay in the inbox
Hot-off-the-heels of the recent changes announced to Hotmail and Google, Yahoo have announced their decision to introduce a priority inbox. This is good news for marketers as priority inboxes have the potential to improve the reputation of direct mail by encouraging marketers to use permission and preferences more effectively. Simon Robinson, Marketing and Alliances Director, … [Read more…]
Dutch audience spent most time on portals
People in the Netherlands racked up the most website visits per month in Europe, and spent the most time on web portals, according to new data.
YouTube co-founder steps down
YouTube’s CEO and co-founder Chad Hurley is stepping down from the position to take on an advisory role at the site.
Mount Everest gets wired up for web
Climbers at the top of Mount Everest, the world’s highest peak, will now be able to make video calls and surf the Internet on their mobile phones, a Nepalese telecom group claims.