When Despicable Me characters overtook YouTube the campaign broke all records for both interacting and sharing. This case study outlines how creative agency Feref and communications agency Mediacom, generated buzz for the animated film using the MediaMind ad platform.
Companies recognise the importance of the multi-channel customer experience but are typically failing to adopt a strategy or framework to enable a single customer view, according to research.
By evolving from web analytics to online customer analytics organizations have the chance to achieve true customer relevance explains Malcolm Duckett, VP Marketing & Operations, Speed-Trap.
Royal Navy and Royal Marines Charity is first charitable beneficiary in Pompey’s ace new gaming partnership with Genting Alderney.
Data from the comScore Ad Metrix service has revealed that Adaptive Affinity ranked as the top online display advertiser amongst financial companies.
Kieron Matthews will be stepping down from his role as marketing director for the Internet Advertising Bureau UK at the end of the year to launch a new company, The Digital Consultancy.
This week the leading names in retail met at a closed meeting at the NGR US summit, in Miami.
Gap is giving away 10,000 pairs of jeans today (November 5) in the US, via Facebook Places, the social network’s recently launched location tool.
This year’s IAB Engage event featured a wealth of key players from the global Internet industry, offering their insights for the future of digital media. This report offers key highlights from the morning session.
Facebook has launched a new ‘deals’ service on its mobile application, which send users special offers to users based on their location.