UK mobile shoppers lack brand loyalty to retailers
Most Brits are fickle consumers when its comes to mobile commerce, with 59% of UK shoppers have not decided on the brand they will purchase before researching or buying a product online.
Uncategorized
World online ad market: Search marketing set to soar further
Search marketing accounts for more than half of all global online advertising, and is forcast to take an even bigger slice of the market in four years time, according to a new report looking at the global internet ad industry.
Brits say 'no way' to paying £400 for an iPad
The latest research from Broadbandgenie.co.uk has shown that most UK consumers won’t dream of paying £400 for an Apple iPad, despite the desirability of the UK’s number one new gadget.
Brits say ‘no way’ to paying £400 for an iPad
The latest research from Broadbandgenie.co.uk has shown that most UK consumers won’t dream of paying £400 for an Apple iPad, despite the desirability of the UK’s number one new gadget.
VAT rise ‘will spark rise in targeted marketing campaigns’
On the 1st January, the UK’s rate of VAT will rise to 20%. Research released today from affiliate network LinkShare, reveals that targeted marketing campaigns will be the most effective way to win business in the post-raise world. 30% of marketers* claim that mass marketing techniques will give way to individualised campaigns in 2011.
Men Vs. Women: Xmas online shopping habits revealed
Men are more likely to buy high-tech gifts this year, while women are more likely to choose toys and games, with CDs and DVDs proving most popular with both sexes, according to new research.
Google denies rumours of building Facebook rival ‘Google Me’
Google has denied building a social network to compete with Facebook, despite months of rumours that the internet giant was working on a new social platform ‘Google Me’.
Guest comment: Can the UK lead the next digital revolution?
Entrepreneur Mark Mason, CEO of corporate smartphone app developer Mubaloo, called on Government to provide SME’s with tax breaks for IT development as a precursor to Global Entrepreneurship Week.
Ask ditches search for community answers
Ask.com is cutting 130 engineering jobs and outsourcing its search technology, as the internet icon finally concedes that it cannot compete with Google and Bing in the search market.
Guest comment: Online engagement key to cutting public sector budgets
Following the spending review and the government’s current goal to close 75% of their websites, Tony Heywood, CEO at YoodooMedia looks at where the government have been going wrong in terms of their web offerings and how they can improve their online communication in the future.