we7 launches ‘tag cloud’ to aid music discovery
UK music streaming service we7 has added a new ‘tag cloud’ functionality to its site., in a bid to encourage users to discover new music.
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BA uses newspaper content to drive a quarter of a million app downloads
British Airways and Bigmouthmedia have unveiled a highly new Pay Per Click (PPC) campaign in collaboration with Outbrain, designed to drive awareness of the recently launched British Airways mobile app.
Japan approves Yahoo-Google search ad deal… despite Microsoft outcry
Japan’s anti-monopoly watchdog has approved a tie-up between Yahoo Japan and Google but warned it will keep checking for possible violations.
Amazon ‘forced to remove Wikileaks from its servers’
US political heavyweights have forced Amazon to remove controversial whistle-blowing website WikiLeaks from its server.
Top toy stores: WHSmith, Play.com and Toy Master lose out in the Christmas crush
The UK’s major toy retailers must upgrade their online offering if they are to beat competitors to the Christmas rush, according to the 2010 Toy Retail Report compiled by eCommerce display experts Brandbank.
Brits top Europe for online spending
UK shoppers buy more products online and spend more money than internet users in any other European country, according to new research.
AOP survey reveals “New Rules of Engagement” for online content
The Association of Online Publishers (AOP) unveils its first research study “The New Rules of Engagement”. The new research examines advertising engagement: the relationship between consumer engagement with website content and particularly their reaction to advertising on different website types: original content sites, portals and social networks.
New social network offers ‘Facebook for careers advice’
A new social network, called WYGU or (When You Grow Up) has launched, offering an online mentoring platform that matches people to appropriate careers.
Auto Trader runs first ‘floating’ mobile ad for FIAT
Motoring website Auto Trader has launches a new floating advertising format running exclusively on its mobile homepage.
US shoppers get clicking online after Thanksgiving turkey- research
The US holiday shopping season is starting earlier, with Thanksgiving now marking the start of the online shopping frenzy this festive season, according to new research.