Brands ‘failing to integrate email
Brands are missing a trick by treating email and social media as separate marketing channels, according to new research.
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Top tips: 10 reasons to be cheerful about mobile advertising in 2011
European mobile ad marketplace Adfonic believes that 2011 will be a step change for mobile advertising, driven by the growth in smartphones and tablets along with exciting new mobile marketing opportunities for brands and agencies. Here, Paul Childs, Chief Operations Officer at Adfonic gives his Top 10 predictions for the New Year.
Hitwise case study: Celebrity ‘Digital Death’ campaign boosts traffic to kids charity 13-fold
The celebrity Digital Death campaign has leveraged the power of Facebook, YouTube and Twitter, the three most popular social forums online to raise money for the Keep a Child Alive Foundation, according to new research from Hitwise.
Top 10 display advertising publishers: UK
Facebook accounts for almost one third of all ad impressions among top publishers (billions, Q3, 2010).
Size of the internet economy: UK
The size of the internet economy in the UK, compared with other sectors. Sector size is shown as a share of 2009 GDP.
Online behavioural advertising blocked – new threats from IE9
Microsoft has added a function to its Internet Explorer 9 web browser enabling users to designate sites which will be blocked from tracking their online behaviour.
App shows what people around the world want for Xmas
Social media agency Yomego has launched an social media app that tracks what people across the world are wishing for this Christmas on Facebook and Twitter.
Right to reply: The rise of ‘Hacktivism’ – MasterCard and PayPal sites attacked by Wikileaks protestors
Roger Rawlinson, managing director of Assurance Division at NCC Group plc, comments on the alleged denial of service attacks that are thought to have impacted MasterCard and PayPal.
Facebook use: Top 10 countries
Indonesia eclipses the United Kingdom as the second-largest Facebook market behind the united States, with 29.8 million users.
Number of web searches: Top 10 countries
Billions of searches: Worldwide internet searches increased from 90 billion in December 2008 to 131 billion in December 2009, a rise of 46%.