Yahoo! examines the science of advertising with AdLabs
Yahoo has launched AdLabs, a service that will reportedly combine success-measuring ad metrics and science to stimulate innovation in the online advertising sphere.
Uncategorized
Right to reply: What can Lush teach us about tackling site hackers?
Hackers recently struck the website of cosmetics firm Lush, leaving shoppers’ credit card details exposed to cyber thieves. Since then, many Lush customers have reported that their cards have been used fraudulently. Emily Gorton, staff writer for Choose.net,looks at the lessons learnt from the debacle.
Avon calling… your PC: Beauty brand puts reps on new social media platform
Global beauty brand Avon has launched a new social media platform to consumers, Avon Connects, allowing customers to virtually ‘attach’ to an Avon Representative online.
Young teens find it easier to “be themselves” online than offline
Nearly half of European 11-16 year olds agree that they find it easier to be themselves on the internet than when they are with people face-to-face, and one in eight young people (12%) strongly agree that they find it easier to be themselves online, according to a new study.
News Round-up: 7th February 2011
This week’s movers and shakers in the digital industry: Bazaarvoice | Annot8 | Qype | Monetise | AVG & Netlog | Kiss My Ads | MIG and C5 | ViewRanger | GetJar | Webcredible | Anchor | Miniweb | Creature | eMosiaic | CMW and McCain | Artificial Solutions | Badoo | smartclip | CouponCoupon … [Read more…]
Anti-spam email provider Goodmail to shut down
E-mail services provider Goodmail Systems is to cease operations this month, following the collapse of takeover talks with an unnamed buyer.
UK survey: Over 35s prefer email ads, while under 35s prefer web ads
The under 35 age groups find internet advertising more acceptable than Email marketing but the opposite is true for the over 35s, according to the The British Population Survey.
Mobile augmented reality on rise as top brands get virtual
An increasing number of leading brands, retailers and mobile vendors are investing in mobile augmented reality (AR) applications and services, with global revenues expected to approach $1.5 bn by 2015, according to a new report.
Customer service remains crucial for retail websites
Exceptional customer service remains a key differential for top performing retail websites, as pure play ‘etailer’ Figleaves tops the overall league table with outstanding telephone and email customer contact, according to new research.
Video engagement in Spain and Latin America
Viewers in Spain displayed the strongest video engagement, averaging 17 hours per viewer during the month of October. Countries ranked by hours of video watched per viewer.