Is it wise for businesses to publicise their client base on Twitter? Can they measure the impact of social media as part of a marketing campaign? And is there any place for the hard sell amongst a firm’s tweets? A panel of social media experts answered these questions and others at a recent round table … [Read more…]
Search technology firm Kenshoo has launched its ‘Landing Page Watchdog’, a tool that uses real-time monitoring of search advertising landing pages to help measure and act upon social media campaigns.
Is Google’s new ‘one-stop paid content shop’ the answer to the publishers’ online revenue debacle? Suzanne Morrow, senior copywriter for agency Dog Digital, takes a closer look at Google’s latest venture….
Blockbuster has signed a $290m deal to be brought out of bankruptcy by a group of investors, as the movie rental store struggles to compete with online rivals such as Netflix and LoveFilm.
UK online retailers enjoyed a bumper month in January, with many pure player’ enjoying most of the spoils. In this article, a number of top industry figures give their views on how the UK online retail sector is doing.
Amazon has launched its streaming video service for paying Amazon Prime customers in the US.
MediaMind Technologies has launched MediaMind Blocks, a library of ready-made, downloadable codes for a range of rich media advertising formats.
Merely owning a BlackBerry or similar smartphone vastly increases the amount of time we spend checking messages outside working hours, according to a new report.
Retailers and brands that embrace reviews and recommendations into their online retail strategy see a sales uplift of some 18%, new figures show. The uplift is worth a potential £8bn to UK retailers, on top of the UK’s existing £44bn of online retail sales.
Business analytics firm SAS is acquiring Assetlink, a marketing resource management firm, giving its clients greater marketing tools