Google removes 58 rogue Android apps
Google has used a “kill switch” to clean up phones hit by rogue Android applications, which could have been used to view and steal key information from users.
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Facebook ad revenue near doubling- to overtake Yahoo this year
Facebook engagement ads and savvy targeting are yielding astonishing sales growth on the social network’s P&L. With online ad sales set to rise 80% year on year (to around $2.2bn) media sales directors at established online sites will be lost for words when their CEOs ask for the same. The shift in audience has happened; … [Read more…]
Tablets taking over from PCs?
The big change is happening. Latest Gartner data revises downwards the shipment volumes for PCs. Plugging the gap, the explosive growth of tablets. But have they got it right?
American Idol: Switch to Facebook for voting
The latest media property to rethink its Facebook strategy is American Idol, with the Fox flagship looking at using the social media pages as its core voting platform. Not so much visionary as more inescapable. The reality of reality TV is that consumers are tiring of premium rate phone lines and premium text as the … [Read more…]
Top tips: The joy of text- getting the most from SMS marketing
With the growth of mobile marketing, Geoff Love, marketing director, Esendex explains how to get the most out of SMS marketing and how it can support other marketing activities, particularly as budgets shrink.
First product placement appears on UK TV
ITV show ‘This Morning’ was the first UK TV programme to feature product placement under new advertising rules last week.
Email marketers continue to overlook best practice
Marketers are still overlooking email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel than they were five years ago, according to new research published today.
RadiumOne brings social and mobile ad network to UK
Online ad network RadiumOne has launched in the UK, following its launch in the US last year.
Eptica launches one-stop customer service tool for social media
Eptica has updated its multi-channel customer interaction suite including an integrated social media interaction platform, letting customers listen, respond and interact successfully with customers and prospects on social media.
70% of people ‘don’t trust badly designed sites’
UK SMEs are damaging their businesses with a poor online presence with 70% of people claim they would not buy from a company with a badly designed website, according to new research.