Cognitive Match wins over digital pioneer Andrew Walmsley
Online ad targeting firm Cognitive Match has boosted its team with i-level founder Andrew Walmsley joining its board in a non-executive capacity.
Uncategorized
Blekko and Google – is it a declaration of war on search spammers?
The stakes are rising in the battle to remove irrelevant listings from high in search engine results, and Blekko’s fast footwork is seeing the young search tool get digital street-cred as well as extra clicks. Here’s why…
Online retailers: Poor experiences fail to meet consumer needs
The latest study of UK online retailing concludes that website experiences lag behind customer needs. EPiServer’s assessment of 25 of the UK’s top retailers paints a picture of consistently missed opportunities for brands to generate sales online. No silver bullet, but some key learnings any online store should take a look at…
Top 10 online display advertisment publishers- US
Facebook ranks as the top US display advertisement publisher in Q3 2010. The improvement of audience targeting, display formats and quality of creative is paying dividends.
Top 10 online display advertisers- US
AT&T ranked as the top online display advertiser in Q3, 2010 with 21.1 billion impressions, accounting for 1.6% of display advertisments.
Google People Finder: Digital services that drive use, benefit and brand love
As events continue to unfold in Japan, one software firm is making a material difference on the ground. Developed out of the political meltdown surrounding the astonishing tragedy of Hurricane Katrina, Google’s Person Finder tool is looking like it will become embedded in disaster relief processes worldwide. It’s a perfect example of how the digital … [Read more…]
Bing and Japan donations: Lessons in understanding the social space
It must have seemed like a great idea: a natural disaster, a global outpouring of sympathy, a donation engine from the world’s largest software maker and a way of consumer support on the web translating straight into donations. But the nuances of social media can be subtle, and here’s what Microsoft are learning, fast…
Online ad targeting – Omnicom steps-up
In an era when personal data is the window into marketing effectiveness, it’s good to look out for the smart companies making the smart moves. This week it’s Omnicom…
we7 debuts personal radio app for Android users
UK music streaming service we7 is launching a mobile radio app which lets users create their own personal radio stations that can work anywhere.
Right to reply: Marketers don’t see Social Media as a source for new email subscribers
Clearly the likes of Facebook and Twitter weren’t a consideration as a channel five years ago. Now we see a process of acceptance and gradual integration with existing marketing techniques. But in its fifth year, the Adestra and Econsultancy Email Marketing Census shows there’s a long way to go…