Meltwater buys Jitterjam to boost social CRM
Social media monitoring group The Meltwater Group, has bought social CRM software provider JitterJam for $6m.
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Shazam gets social with ‘friends’ app feature
Music discovery service Shazam has updates its App for iPhone, iPod touch and Android with a new feature called “Shazam Friends”, allowing users to share new music with their friends on Facebook.
Apple sues Amazon over ‘AppStore’ name
Amazon has launched an app store for Android devices, but has invoked the wrath of Apple over the use of its ‘Appstore’ name.
Top 10 most searched for brands of 2010: Facebook, YouTube and eBay top list
Facebook was the top online brand of 2010, followed by YouTube, eBay, Amazon and Argos, according to new data from Experian Hitwise.
Smartphones helped double UK mobile ad spend during 2010- IAB
UK mobile advertising market grew 116% to £83 million in 2010, boosted by the increasing popularity of smartphones, according to new data.
Twitter@five – How the microblogging platform revolutionised customer communications
Microblogging phenomenon, Twitter, celebrated its fifth anniversary this Monday (21 March 2011). A new report from Virgin Media Business has revealed that 35 per cent of organisations in the UK are using social networking sites as part of their external communications, with one in ten firms now tweeting regularly.
Top tips: 7 Steps to ‘Digital Media Heaven’
There is an enormous variety of digital media channels to choose from. Why should you invest in search, rather than display? What is the optimal social media strategy? Isn’t viral the best way to advertise because its free? How do I determine the potential split of my digital media budget, given the vast preponderance of … [Read more…]
Top tips: Mobile marketing in financial apps – how to get the best out of your solution
Somewhat late to the party, 2011 is billed as the year that the financial services sector will truly embrace the mobile. Other sectors have been more forthcoming in driving mobile revenues but perhaps the mobile marketing opportunity for finance products and services is worth waiting for? James Richards, Director of mobinetic, IE, takes a closer … [Read more…]
Irish digital agency Cybercom expands to London
Dublin based strategic and creative agency Cybercom recently opened a London office to service existing clients and develop new business opportunities.
Consumers see online shopping as ‘greener alternative to high street’
The majority of UK shoppers (72.9%) consider online shopping to be more environmentally friendly than shopping in the high street, which represents a 25% increase on 2009-10, according to new research.