Many more travel websites are encouraging customers to engage with them via social media and developing apps for use on the move giving customers a much more constant level of exposure to the brand allowing for deeper engagement, according to a new study.
IPC Media has unveiled 24 mobile-optimised sites, including some of its most popular brands, such as Marie Claire, GoodToKnow, NME and Nuts.
SMEs and large enterprises in the technology sector could benefit from the Budget unveiled by chancellor George Osborne yesterday, as he seeks to foster growth in the UK economy.
Social media is fast becoming a keep way to boost brand loyalty, as sites like Facebook and Twitter offer new ways for customers to interact with the businesses that matter to them. A new report outlines some key ways to drive stronger responses from fan pages.
The web has a long sense of memory, but after the European Commission weighed in to tell social media platforms that people should have a ‘right to be forgotten’ that might be about to change. Facebook have announced they’re trying to ‘find mechanisms to help in exceptional cases’ if someone wants to disappear from the … [Read more…]
Regulators are flexing their muscles as concern grows about the dominance of the global digital media players. The latest announcement is from the US where a judge ruled this week to block the $125m settlement Google had made with publishers to digitise millions of books no longer in print. The reason? That it would ‘further … [Read more…]
Want to see a social network at its Tipping Point? Take another look at Linked-In. The business socnet is starting to look a lot like Facebook did a few years back, and it’s had two new users since you read this headline. Linked-In audiences now top 100m people. More details, and implications for marketers…
France is the latest market where the consumer data protection issues surrounding Streetview have caused controversy. This week the French data protection agency fined the Google €100k for the unauthorised collection of consumer data through wi-fi networks. Find out why data protection fines are getting larger…
Mobile games maker Zynga has launched ‘FarmVille English Countryside’, an update of its hugely popular social networking strategy game.
As paywalls guarding publications’ content become more widespread throughout national, regional and trade publications over the course of 2011 and into 2012, the quality of content that these publications provide will be placed under greater scrutiny by their readers, keen to see that they are being given value for their money. Bob Dearsley, Chairman of … [Read more…]