Online Vs TV: Cadbury’s ROI for every £1 media spend
Cadbury’s “Chocolate Charmer” online advertising campaign provided ROI almost 4 times higher than their TV campaign.
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Future of content: Will traditional newspapers survive?
Consumer power, social media and monetisation challenges are meaning that newspapers and other content providers must evolve rapidly or risk going out of business, according to a new report.
123-Reg debuts ‘GlobalSign Website Passport’ for trusted sites
Domain registrar 123-Reg has partnered with GlobalSign (www.globalsign.co.uk), to launch the new GlobalSign Website Passport – designed to help businesses generate more customers and build consumer trust.
Volkswagen topples Volvo for most usable car site
Volkswagen offers automotive customers the best online customer experience, vertaking Volvo for the first time in three years, according to new research.
UK filesharing act delayed by BT and Talk Talk legal claims
BT and TalkTalk have launched a legal challenge against new legislation designed to tackle illegal internet filesharing and protect intellectual property rights online. If the court finds in their favour, the act would no longer be enforceable. Here’s why…
Online ad spend grew 10.9% last year- report
The digital sector continues to boost UK advertising growth, with online ad spend growing 10.9% last year, according to new data.
BBC hires Alan Sugar to ‘cure or kill’ YouView
The BBC and other UK broadcasters have hired Lord Alan Sugar to attempt to save the embattled YouView internet-connected set top box venture.
Top tips: 8 steps for successful online audience targeting
As media fragments and audiences become more segmented, online audience targeting is becoming ever-more important tool for marketing campaigns. Stuart Colman, Managing Director, Europe of AudienceScience, offers a guide to reaching the right consumers online.
Walgreen buys Drugstore.com for $429m
US-based pharmacy retailer Walgreen has bought online retailer Drugstore.com for $429m (£265), giving it access to 3 million online customers.
Guest comment: Great usability is pure brand experience
Creating a successful online brand experience is about much more than just good design. Albert Pusch, head of marketing at FACT-Finder, explains why functionality is key to winning over customers.