Twitter plans China expansion with Hong Kong office
Twitter plans to open offices in Hong Kong next year, as the social looks to rival the likes of Weibo in the hugely lucrative Chinese market.
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Facebook adds Ebola donation button
Facebook has added an Ebola button to users’ profile pages to help people donate to charities fighting the disease.
UK expectations of marketing budget growth beat global predictions
UK confidence in marketing budget growth over the next 12 months is outstripping global predictions for expected expenditure, according to new research published by GlobalDMA in partnership with the Winterberry Group.
Click and collect ‘to boost high street sales this Christmas’- eBay
The typical British high street is set for a boost this Christmas as shoppers are poised to make three additional shopping trips each to collect parcels bought through Click & Collect services, according to new research from eBay.
Nando’s takes on Heinz Ketchup with first digital push for home sauces
Nando’s has unveiled its first ever creative campaign as the retail arm of the brand looks to expand beyond its restaurant roots and into consumer’s kitchens.
Rovio brings Angry Birds Stella to China with Alibaba and Shanghai Media Group
Rovio has struck a partnership with the Digital Entertainment Business Division of Alibaba Group and introduce Angry Birds Stella to fans through Chinese Idols, broadcasted by Shanghai Media Group.
Top retail tips: Being responsive to mobile commerce is not enough
For online retailers, slow loading pages, unmanageable navigation, and tortuous check-out processes, are resulting in bounce rates often in excess of 80%. Retailers are not only missing out on sales but creating an appalling first impression in what has rapidly become the dominant route to market, effectively closing the door to the mobile sales channel. … [Read more…]
ASICS brings digital in-store with ‘Mix Up Your Run’ campaign
A brand new interactive and in-store Product Advisor for global sportswear brand ASICS, has been unveiled to the public at its flagship store in Hamburg today.
Global advertising trends: Data-driven marketing now key
More than 80% of advertisers, marketers, service providers and technology developers across 17 countries believe that data plays an important role in supporting their respective efforts.
Online Christmas trends: November 25th first big online shopping day
The first spike in online Christmas shopping in the UK will be November 25th with a projected spend of £208 million, a 51% increase over an average day’s online sales, according to a new report.