Cognism acquires marketing platform Mailtastic in seven-figure deal
Marketing tech firm Cognism has acquired email signature marketing platform, Mailtastic, in a seven-figure deal.
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WhatsApp sees ‘misinformation’ messages drop 70%
WhatsApp says it has seen a drop of 70% in “highly forwarded” messages – the kind that may spread misinformation about the coronavirus, after placing sharing limits on the network.
Facebook gets a seventh reaction emoji: New ‘Care’ icon shows support during pandemic
Facebook is rolling out a new ‘care emoji’ as part of a number of new initiatives to help its users communicate during the COVID-19 crisis.
Guest comment: Why the film Pretty Woman serves as a valuable lesson for marketers
Mike Austin, CEO and co-founder of Fresh Relevance, discusses how brands can reap the rewards with customer data .
Email open rates soar 25% due to desktop browsing from home workers
The data comes from the Covid-19 Retail Pulse from BounceX soon to be Wunderkind. a new fortnightly data-backed report, based on insight from tens of thousands of customer data points. This rise is because usually users are mobile, which leads to more transient, distracted browsing as part of the shopping journey. As more shoppers become … [Read more…]
Pipedrive buys Mailigen to boost email marketing automation
Pipedrive, a CRM platform developed from the salesperson’s point of view, has bought Mailigen, An email marketing automation solution.
Job board: experienced digital designer (freelance)
Our parent company, Digital Strategy Consulting is looking for a creative lead on elearning projects.
Telcos ‘must go beyond broadband to expand their consumer business’
Despite the continued competitive onslaught from tech firms and over-the-top (OTT) providers, telco communication and data services will still command 50 percent of the overall digital consumer services industry by 2023, according to Ovum’s Consumer Digital Revenue Opportunity Model.
CodeGen partners Walkers Tours to give AI-boost to travel technology
CodeGen has teamed up with Walkers Tours, to increase direct customer conversions and brand excellence through the use of its Artificial Intelligence (AI) travel technology solutions Review Spotter and Lia.
G-Star RAW partners Yext to drive 1.5m clicks to its online listings
Dutch denim brand G-Star Raw is working with Yext to update its information across more than 150 publishers, including Google, Amazon Alexa, and Facebook.