Unilever runs first ever global corporate video ad with CSR drive
Unilever has produced its first-ever corporate-branding TV campaign, putting its fight against child hunger in the spotlight, supported by a social media campaign #ClearAPlate.
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Snapchat launches payment tool ‘Snapcash’
Snapchat has launched a new feature that lets users send money to other clients of the self-destructing messaging app.
Spotify partners Uber for personalised cab radio
Spotify has struck a deal with crowd-sourced taxi app Uber to play passengers personal music selection during their cab rides.
Online video effectiveness: Which formats and frequency work best?
As brands increasingly go ‘online first’ to premier their latest commercials, just how effective is video advertising? A new study uncovers the formats and frequency that can get the best results to win consumers.
Reuters ditches reader comments in articles
News agency Reuters will no longer allow comments on its stories, instead moving all discussions to social media and online forums in a bid to avoid potentially offensive material appearing on their articles.
Twitter targets new users with ‘instant timelines’ and non-subscriber tracking
Twitter is planning to convert casual visitors into registered members, counting them as users even if they never sign on, as the embattled social network looks to boost its flagging reach.
UK Christmas spending kicks off with return to double digit growth
Online sales in the UK are back on track following a disappointing September, recording annual growth of 14% in October.
Right to reply: Facebook ‘linkbait’ clampdown- bad news for brands?
Facebook is set to reduce the reach of brands organic news feed, in yet another move away from free advertising on the social network. Ron Soker, Head of mobile at cross-channel ad platform dmg, asks if this if there is a silver lining for brands looking to get the most out of their social media … [Read more…]
How do mobile gamers use social media? Males go to YouTube, Females go to Facebook
With the success of Angry Birds, Temple Run and Candy Crush Saga, mobile gaming has become big business for advertisers and game developers alike. But how can marketers tap into this highly tech savvy audience? New research looks into the digital habits of the gaming generation.
Facebook to phase out unpaid ads from brands by 2015
Facebook has continued to squeeze out any free ad opportunities on its social network, with a new privacy policy that reduces the reach of brand’s promotional messages from their fan pages… unless they pay for them.