Apple to add Beats streaming to all iPhones next year
Apple is planning to pre-install Beats streaming music service on iPhones and iPads from next year, according to a news report.
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Firefox ditches Google for Yahoo as default search engine
Mozilla has selected Yahoo as the new search provider on its Firefox browser, ending a decade-long relationship with Google.
Digital leading surge in UK’s 4-million-strong ‘Freelance Economy’
As part of yesterday’s National Freelancers Day, new research from PeoplePerHour reveals 150% increase in businesses employing freelance support.
Lacoste runs Snapchat competition #SpotTheCroc
Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans.
The power of a bad review: Couple fined for TripAdvisor comments
The owners of the Broadway Hotel in Blackpool are reportedly about to refund a £100 “fine” issued to a couple who described it on TripAdvisor as a “stinking hovel”.
Video viral of the week: Asos lets viewers change colours of YouTube video
Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. See why its our video viral of the week below…
Image search breakthrough: Google bots learn to describe entire scenes
Searches for images will soon get a lot smarter, with Google unveiling new technology that can understand entire scenes with a high level of accuracy.
Street smarts: How ‘10 hours walking in NYC’ became the most talked-about viral of the year
Just what is it like to be a woman walking the streets of New York City alone? This controversial video from non-profit organisation Hollaback! filmed the real-life reactions of men as a woman walks around the city. This case study looks at how the video put street harassment in the spotlight, getting a huge 37 … [Read more…]
Unilever secures display ad deal with BBC Good Food
Unilever has struck a deal with BBC Good Food to run display ads on the site for Flora, Stork and Knorr brands.
Guest comment: What‘s behind the renewed confidence in performance marketing among travel brands?
Just what is spurring the recent growth in affiliate marketing among travel companies? Enrique Fernández of AffiliRed looks at 6 key drivers, including new techniques like white labelling and intelligent chat software and how they are changing the way travel companies are marketing themselves.