Back to its roots: Huffington Post opens in Greece
Going back to her roots, Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group, has launched the Greek edition of the online news publication.
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Google tests ad-free web subscriptions
Google has launched a new ad-free subscription experiment, letting users pay a monthly fee to view content on select publisher’s websites without any banners.
Social media marketing tips: How sequenced ads improve Facebook engagement
Advertisers who position and sequence their Facebook ads to take customers down the conversion funnel can experience an uplift in view-through and subscription rates, according to research from Facebook.
Netflix accounts for third of traffic in North America
Netflix accounts for about a third of Internet traffic in North America on “fixed” connections, but the video streaming service also accounts for a tenth of all uploaded traffic too, second only to BitTorrent, according to new research.
Women more likely to use ‘connected living technology’ than men
Four in five women in the UK (83%) will embrace connected technology to save time and provide a smarter way of living, according to new research.
Google settles litigation with Apple’s patent consortium Rockstar
The patent wars rumble on in the technology sector, with Google agreeing to settle litigation with Apple-led patent consortium Rockstar, though terms of the deal were not disclosed in a court filing.
Nokia to launch Android tablet in China… bypassing Microsoft clause
The Nokia N1 has gone on sale in China, dubbed the “first Nokia-branded Android tablet,” bypassing the restrictions imposed by its deal with Microsoft.
WhatsApp tightens security with Android encryption
WhatsApp is implementing encryption for the Android version of its app, as the Facebook-owned chat app looks to boost its appeal to users.
Top ecommerce tips: 2015’s biggest trends for online retail managers to address
Gartner recently released its Top 10 Strategic Technology Trends For 2015 with many of the items on the list proving to be potentially disruptive to the eCommerce industry. Here, Gavin Masters, Head of eCommerce Consultancy at Maginus, explains the importance for retailers to react to these developments.
Case study: How Cardstore got 22m views with a surprise ending
To celebrate Mothers Day 2014, retailer Cardstore created a viral video with a twist. This case study looks at how the US card retailer filmed fake webcam job interviews for the ‘world’s toughest job’ to become a viral hit and get 22 million YouTube views.