Chocolate unites web and apps in mobile video programmatic marketplace
‘Chocolate’, a mobile programmatic marketplace that lets video ads to be bought and sold across both mobile web and apps is launching in Europe today.
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Shopping web extension .buy proving popular with marketers
With a plethora of new web extensions going live on the internet, those that are shopping-focussed are deemed the most valuable by marketers, with .Buy is the most anticipated gTLD amongst marketers, according to new research from the Trademark Clearinghouse.
Two-thirds of European grocery shoppers don’t buy on price
Purchasing fast-moving consumer goods (FMCG) in Europe is largely driven by factors other than price, according to insights from Kantar Media’s TGI Europa study of shoppers in Britain, Germany, France and Spain.
Finland online marketing trends: Online ad spend overtakes TV
Home to Angry Birds and Nokia, online advertising is booming in Finland, overtaking TV ad spend for the first time this year.
Christmas shoppers to spend £17.4 billion online
Online sales set to account for close to a quarter of all Christmas spend in the UK, with the average household forecast to splash out a total of £775 on the festive season. Mobile shopping is expected to grow by 301% year over year, according to new research.
EU to vote on Google break-up
In a dramatic new twist, Google’s regulatory problems have stepped up a with the European Parliament set to vote on a breakup of the search giant.
Twitter ‘Offers’ lets shoppers pay with mobile vouchers
In the run up to Christmas, Twitter has launched a new mobile voucher scheme that lets advertisers create promotions that can be redeemed in stores.
Google’s biggest ad yet: User-controlled mobile app takes over Times Square
As part of a new mobile campaign to promote Android, Google has taken over the largest digital screen in North America.
New York Times ramps up mobile strategy
The New York Times this week hired Kinsey Wilson, formerly of USA Today and NPR, as its new editor for innovation and strategy as the publisher looks to boost its mobile efforts as well as developing new digital products, including mobile applications
Ecommerce trends: Mobile users ‘more likely to buy the PC users’
On mobiles, internet users purchase two times faster than from a desktop, and are far more likely to buy a product on the spur of the moment, according to new research.