Global brand study: Customers want more inspiration from brands
Brands that are able to inspire their customers are more likely to succeed when it comes to driving significant brand growth, according to new research.
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Guest comment: Audio Ads to help brands cut through the noise for Christmas
With Christmas just around the corner, brands are already competing for consumers’ attention in the increasingly competitive landscape and the biggest shopping holiday of the year. Christian Facey, CEO and Co-Founder of AudioMob, explains why audio ads offer brands an opportunity to not only cut through the noise, but provides a new and exciting channel … [Read more…]
Surge in demand for tech courses and training as economic impact of COVID-19 pandemic continues to bite
Searches for tech courses and training are up by over 40% on average during lockdown, according to new research.
More than half of the people on Earth now use social media
There are now 4.57 billion internet users across the world, (59% of 7.776 billion – total population) and 3.96 billion active social media users, according to new research.
TikTok postpones plans for global base in the UK
TikTok has suspended talks to build a global headquarters in the UK as tensions between the two countries escalates, according to a news report.
Formula 1 and Zoom create virtual ‘Paddock Club’ partnership
Formula 1 and Zoom have launched the first ever virtual Paddock Club experience, ahead of the Budapest Grand Prix.
Content marketing trends: Adapting TV creatives for online attention ‘drives real results for brands’
Global Media Platform Teads conducted a global study, reviewing how creatives that are adapted to drive greater Attention in digital environments, deliver greater in-market results for brands. Roughly 85% of creatives that Teads receives are still TVCs that are not originally designed to be flighted in a digital environment. Teads has, therefore, always recommended that … [Read more…]
How UK workers foresee the working routines of tomorrow
As UK lockdown restrictions continue to be eased, new research from Citrix has revealed how British office workers foresee the working routines of tomorrow.
‘Propeller offices’: A solution for remote and office work during a pandemic?
Workspace strategy firm Unispace has launched a new concept for workplace design that addresses the evolution of the workplace in a post-COVID-19 business landscape.
MAOAM teams with Dick and Dom to set ‘Mischief Missions’ for locked-down parents and kids
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.