UK adspend grows at ‘twice the rate of the economy’
New data reveals the strongest consecutive growth years for UK adspend this century as the industry hails two years growth at twice the rate of the economy.
New data reveals the strongest consecutive growth years for UK adspend this century as the industry hails two years growth at twice the rate of the economy.
2015 will be a big year for digital, with big data, virtual reality, smart objects, contextual marketing, digital governance and same day delivery all on the rise, according to new predictions from Amaze.
Gym brand Virgin Active has embarked on a new digital push, with a digital wristband that tracks movement alongside ‘virtual fitness’ classes.
Ecommerce grew more slowly than expected in December as Black Friday encouraged more shoppers to do their Christmas shopping the previous month – and discouraged others from buying gifts online, a new study suggests.
Microsoft is planning on launching a new browser to co-incide with its Windows 10 operating system, due to go live later this year.
Marks and Spencer has revealed a sharp drop in clothing, gifts and homewear sales over Christmas, as it held back on discounting and suffered online delivery woes.
Mozilla’s move to make Yahoo default search engine, among other things, have led to Google’s search dominance experiencing its biggest drop since 2009, according to new research.
With the runaway success of ‘Ice Bucket Challenge’ videos and ‘No Make Up Selfies’, the BBC recently looked at the key elements that help a brand go viral.