UK adspend grows at ‘twice the rate of the economy’
New data reveals the strongest consecutive growth years for UK adspend this century as the industry hails two years growth at twice the rate of the economy.
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Digital predictions for 2015: Virtual reality gets real, rise of same day deliveries and context beats content marketing
2015 will be a big year for digital, with big data, virtual reality, smart objects, contextual marketing, digital governance and same day delivery all on the rise, according to new predictions from Amaze.
Virgin Active debuts virtual fitness classes with digital wristbands
Gym brand Virgin Active has embarked on a new digital push, with a digital wristband that tracks movement alongside ‘virtual fitness’ classes.
Black Friday sales lead to slower growth in December- BRC
Ecommerce grew more slowly than expected in December as Black Friday encouraged more shoppers to do their Christmas shopping the previous month – and discouraged others from buying gifts online, a new study suggests.
Microsoft’s ‘Spartan’ browser to offer alternative to Internet Explorer
Microsoft is planning on launching a new browser to co-incide with its Windows 10 operating system, due to go live later this year.
M&S online delivery fiasco hits Christmas sales
Marks and Spencer has revealed a sharp drop in clothing, gifts and homewear sales over Christmas, as it held back on discounting and suffered online delivery woes.
Top 5 social networks in US: Instagram growing fastest but Facebook still dominates
Instagram was the fastest growing major social network in the US last year, but Facebook retained its lead.
Tesco plans to sell marketing data firm dunnhumby for £2bn
Tesco is planning to sell off dunnhumby, the firm behind the supermarket’s ClubCard points scheme, with WPP reportedly lining up to buy marketing data services business.
Search wars: Google loses ground to Yahoo in US
Mozilla’s move to make Yahoo default search engine, among other things, have led to Google’s search dominance experiencing its biggest drop since 2009, according to new research.
What makes a video go viral? (video)
With the runaway success of ‘Ice Bucket Challenge’ videos and ‘No Make Up Selfies’, the BBC recently looked at the key elements that help a brand go viral.