Robin’s first test post
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Facebook ‘boosted global economy by $227bn last year’- report
Facebook has enabled global economic impact of USD 227 billion and 4.5 million jobs around the world in 2014, according to a report.
Top UK firms pick 9 startups for ‘Collider’ coaching initiative
Collider, the initiative to help startups boost their businesses via access to top UK firms, has selected the nine ‘Madtech’ startups to participate in the Class of 2015.
Apple iAds come to Latin America for first time
Apple is expanding its iAd to Latin America for the first time, via a partnership with Internet Media Services (IMS).
Opera debuts native ad exchange for mobiles
Opera Mediaworks has launched a global, native ad exchange for the buying and selling of integrated advertising experiences on mobile devices.
Birds Eye turns to bloggers in £3m ‘mix up your menu’
Birds Eye has begun a new 12 month multi-platform campaign to encourage families to experiment with Birds Eye products.
Uber vows 50,000 jobs in Europe
Online taxi-sharing firm Uber has promised to create 50,000 extra jobs in Europe as part of a new expansion drive.
Alibaba buys integrated ad platform AdChina
Alibaba has bought AdChina, an integrated advertising platform in China for an undisclosed sum, as the newly listed ecommerce giant looks to boost its ad operations
How to handle a marketing fail: Mobile bug wakes up Australians an hour early
Smartphone users in Australia were given a rude awakening on 13th January 2015, when a technical glitch meant the customers of mobile network Optus were woken up an hour earlier by their alarm apps. This case study looks at how the brand reacted to the social media backlash with offers of free coffee and food. … [Read more…]