One third of tech companies don’t think they have enough knowledge of prospective clients, according to this new infographic looking into 16 biggest business challenges faced by tech companies today.
According to PayPal, 88% of visitors abandoned their shopping cart last year. Each of these carts was worth $109, or in a macro level, they add up to about $4 trillion worldwide. This new infographic from FinancesOnline looks at why consumer trust is a major factor in ditched shopping carts, and how retailers can increase … [Read more…]
To raise awareness of the launch of Air France’s new Business cabins in Asia, Fred & Farid Shanghai created the first mobile game that allowed travellers to compete for an instant upgrade, just before boarding.
In December 2013 Triggered Messaging and cottages4you worked together to introduce a browse and cart abandonment strategy which went live in early January 2014. Cart abandonment is a challenge that faces every organisation selling online, but it is dependent on visitors placing items in their basket. Crucially, it doesn’t’ take in to account the often … [Read more…]
Retailers are embracing big data, yet there is limited connection between these innovative ideas and the real time experience in each store. Despite clear changes in behaviour and attitudes, the retailer is still second guessing the customer’s expectations. Matthew Napleton, Marketing Director at Zizo. Explains why retailers need to get real-time data onto the shop … [Read more…]
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The Guardian, Daily Telegraph and Daily Mail figure in the top three positions in a study which analyses top UK newspaper websites for their popularity on social network, Twitter.
Forecaster, new predictive analysis tool, has launched this week, telling marketers where and how to spend online ad budgets to deliver the greatest profit.
Sunderland AFC has become the latest Barclays Premier League club to expand its social media network to encourage more football fans to interact with its official website and social feeds.
North American millennials will spend over $62 billion on media content in 2015, despite being dubbed as the ‘generation that won’t spend’, according to a new report.