Pinterest launches autoplay video ads: Cheetos and Universal first to sign up
Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase.
Social
Top tips: Unlocking the brand value of live streaming
In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business.
Snapchat offers “Advanced Mode” for advertisers
Snapchat has revamped its self-service advertising tool with an “Advanced Mode” designed for larger brands looking to conduct bigger campaigns at scale.
Facebook rewards faster sites with higher News Feed rankings
Facebook is making changes to its News Feed, rewarding webpages with faster load times a higher place in the feed, and slow-loading pages will be downgraded and likely see less referral traffic.
Hearing your audience: the rise of social media listening
The importance of social media isn’t to be underestimated, but with so many messages to cut through, how can businesses ensure their voice is the one that’s heard? It all begins with listening, as Sylvia Jensen, Senior Director for Oracle Marketing Cloud, explains why social listening is key to the success of a social media … [Read more…]
Facebook seeks to calm AI fears after bots ‘invent own language’
Facebook is seeking to quell fears following (false) reports that it shut down an AI experiment due to the bots “inventing their own language”.
Sports brand Arena crowdsources video content for aquatics championships
Ahead of the 17th annual FINA World Aquatics Championship in Budapest, competitive swimwear brand Arena selected two Userfarm filmmakers’ videos for the company’s “Power of the Finish Line” social media campaign.
Linkedin expands analytics tools with “Website Demographics”
LinkedIn has launched Website Demographics: a free reporting tool that lets marketers see the types of professionals visiting their website, enabling them to adjust their marketing, content and campaigns to target visitors accordingly.
Shoeaholics drives customer acquisition with shoppable social content
Shoeaholics, part of the Kurt Geiger Shoe Group, is driving customer acquisition with shoppable social content on and off its website.
Facebook ad revenue now growing twice as fast as Google
Facebook has outstripped expectations again, reporting a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue grew at more than twice the rate of larger rival Google.