This year saw many of us locked down at home for months. From the introduction of Zoom ‘Happy Hours’ to finally setting aside time to further our education and achieving our dreams, 2020 has pushed us to becoming more digitally grounded. Yuval Ben-Itzhak, President, Socialbakers provides a guide on what to expect in 2021, from … [Read more…]
Pinterest is secretly the fastest growing platform in revenue, while ecommerce spending on Facebook grew 57% this year, according to new stats looking at the biggest social media marketing trends to expect in 2021.
LinkedIn has announced that it will begin testing advertisements within its ‘Stories’ format in the US.
From robotic ‘Trick or Treat’ doors to Groundhog Day remakes, 2020 was big year for video marketing as brands accelerated their move online. Advertisers tackled the Covid crisis with stories of unity, courage and reassurance. To round off the year, our team has assembled 20 standout video ads from around the world for your viewing … [Read more…]
Online community Reddit has assembled its review of the year, rounding up the most popular topics and post of a tumultuous year.
Facebook has agreed a deal with mainstream news outlets in the UK to pay for content next year, as the social network comes under pressure from the government over its dominance in advertising.
We’re living in an age where celebrity status is no longer confined to traditional ‘celebrities’. Today, if you have something to say and a mobile phone in hand, the possibilities are endless. By creating unique and engaging content and gradually building up an astonishing following on Instagram, TikTok, YouTube, or Twitter, people from all walks … [Read more…]
This month marks 4 years since Instagram Live was launched, letting users broadcast video to their followers in real-time. Mary Keane-Dawson, Group CEO of global influencer marketing agency TAKUMI, looks at how the platform has has evolved since its creation and how influencer marketing will adapt to big upcoming changes.
Home improvement retailer Wickes is the first brand in its industry to launch a campaign on TikTok, partnering with leading global influencer marketing agency, Takumi.
Fashion brand Gap has deleted a tweet about the US presidential election after it sparked criticism on social media.