Sprinklr debuts new Reddit listening tool for brands
Social media management platform Sprinklr has expanded its partnership with Reddit, allowing brands to access historical and real-time Reddit data.
Social
Age of the Internet: Three Ways to Attract Millennials as An Insurance Company For 2018
In this post, Harris Balcombe discusses three tips insurance businesses need to adopt, in order to reach the millennial mindset that will dictate the UK’s insurance industry for decades to come.
Facebook debuts ‘Messenger Kids’ with parental supervision tools
Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.
Facebook selects first non-US viewability partner
Facebook has selected its first viewability measurement partner to come from outside the US.
Facebook halts ethnic targeting in ads
Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.
Major Snapchat revamp splits friends from media content
Snapchat has revealed its much-anticipated new redesign, as the popular messaging app looks win back lost ground to rival Instagram.
Facebook takes on Snapchat with addictive messaging “Streaks”
Facebook is working on a feature similar to Snapchat’s “Streaks” which is an addictive game that encourages friends to send messages back and forth for consecutive days.
Top UK brands on Instagram: Burberry leads the way
Burberry retains it’s position as most popular British brand on Instagram, but British brands have a long way to go: Nike, the world’s most popular brand on Instagram, has over 7 times as many followers, according to a new study.
Top marketing tips: Attracting Generation Alpha
Generation Alpha is embracing an entirely new way of consuming content and posing a challenge for licensees when it comes to predicting the next big franchise. Gurdev Mattu, Managing Director, Fashion UK, discusses how organisations can proactively tackle the demands of this market and embrace the opportunities it brings.
Top social media tips: Blending personal and professional personas
Many business owners tend to keep their personal and professional social media accounts separate. But when it comes to attracting new business and showing personality, perhaps it isn’t such a bad thing? Keren Lerner, Founder and Managing Director at Top Left Design outlines the importance of sharing personality when it comes to marketing, especially for … [Read more…]