Silver surfers are the fastest-growing segments among some of the top social platforms’ audiences; users over the age of 50 are growing more quickly than any other age group on Facebook and Snapchat, according to new research.
Facebook has launched its new curated news portal in the UK, marking the social media giant’s first market outside of the US.
Facebook will stop requiring iPhone app makers to feed the company their users’ personal data for advertising as it braces for a new privacy crackdown by Apple that could cut its revenue by billions of dollars.
Conversational advertising driven by the adoption of smart speakers and voice assistants is growing in popularity. Charlie Cadbury, CEO and co-founder of voice technology company Say It Now, looks at how conversational advertising works and the benefits it offers, such as frictionless transactions, lead generation, and brand experiences.
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
Global social media ad spend increased by 50.3% in the final quarter of last year compared to Q4 2019, but brand interactions fell by 5.4% on Facebook and 6.3% on Instagram as video ad costs continue to rise, according to new research.
Dan Andrews, founder and CEO of digital marketing agency the tree looks at the idea of “serious social”: not social used in an overly earnest way, but social used as a serious communication and marketing tool to create real-world outcomes.
Google and Facebook have been accused of striking a deal to limit competition in advertising, according to a news report.
Social media influencers often use their platforms to promote new products, however new research from Trinity Business School reveals that using them to develop new products can ultimately make them much more successful.
Facebook and Twitter have removed posts from President Donald Trump addressing his supporters who stormed the Capitol Building, followsing widespread condemnation of the platforms’ lack of action in the lead up to the violence in Washington, D.C., on Wednesday.