What gamers really think: VR needs killer app and micropayment acceptance
Just 5% of gamers intend to purchase a VR headset this year, but many accept ‘pay to win’ micropayment models as the norm, according to a new report.
Social
Snapchat finally gives creators analytics tools
Snapchat is launching a new suite of analytics tools for creators of “Official Stories,” including some media companies and other brands.
Nespresso crowdsources video about “difference women can make”
Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make.
European car search trends: YouTube rules UK but the Spanish click most
When it comes to car-related engagements, dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.
Snapchat sells $10 captionable AR masks for events
Snapchat has launched captionable augmented reality (AR) masks, letting users create customised filters for special event that cost from around $10.
Google takes on Instagram and Snapchat with AMP Stories
Google is testing AMP Stories, letting publishers build mobile friendly collections of images, videos and animations that can be swipe through.
Valentine’s Day: The most ‘loved’ brands on Facebook
It’s the time of year when hearts, flowers, and chocolate are prominent in offices and homes, and people spend more time with their loved ones. Socialbakers, a social media marketing platform, also found that more and more people are spending time online loving their favourite brands, and sharing their most loved brands with their friends.
Snapchat launches embeddable map feature on the web
Snapchat has taken its Snap Map feature to the web, letting users see public Stories laid out on a map.
Younger audiences ‘moving off Facebook’
Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK digital users, which is set to be released later this month.
Winter Olympics: Which brands are getting the most social buzz?
As the PyeongChang Winter Olympics gets under way, new data from social media technology firm, Sprinklr looks at the social data from Twitter, Instagram public hashtags, Reddit, YouTube and Tumblr in real time.