Paris launches Snapchat campaign during the city’s Fashion Week
The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience.
Social
Snapchat value plummets $1.3bn after just one Kylie Jenner Tweet
Reality TV star Kylie Jenner has knocked $1.3bn (£1bn) off Snap’s stock market value after a single tweeting that she no longer used its Snapchat messaging app.
Hotwire ‘Reels’ offers clients speedy social video content
Communications agency Hotwire has launched a branded partnership with Irresistible Films to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.
Firms that prioritise customer experience ‘significantly outperform competitors’
Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research.
Where to target baby boomers on social media [INFOGRAPHIC]
TV may take up over an hour more of their day, but for Baby Boomer internet users, social presents a great chance to reach them when they’re online, according to new research.
Top content marketing tips: Authenticity as the cornerstone of influencer marketing
Hiring a widely-followed social media star to promote a product is a surprisingly authentic business transaction and an advertising form. Marta Buryan, Social Media Analyst, Socialbakers, looks at how to get the most out of influencer marketing.
Chatbots to handle 25% of all customer service operations by 2020- report
A quarter of all customer service operations will be handled by chatbots by 2020, according to new research.
Top Facebook videos of 2017: A year in review
2017 was a booming year for video content on Facebook. In this article, , Socialbakers details how companies tapped into the format and review the top Facebook videos published across the fashion, retail, and FMCG industries.
Ad-blocking Millennials ‘happy to pay for content’
Ad-block users are actually a valuable audience, with many web-savvy millennials saying they don’t mind paying for content they value, accoridng to new research.
Google Chrome launches own ad blocker
Google has started blocking intrusive adverts by default in its Chrome browser, as the web giant looks to rebuild trust with consumers.