Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.
Despite a growing distrust of major internet firms, there is no evidence that advertisers are shifting budgets away from online advertising, with share the global advertising expenditure continuing to rise rapidly, according to new research.
Jukin Media and Creativepool have launched the first UGC-powered video competition, inviting creatives from all over Europe to use this incredible medium to create dynamic and refreshing social media campaigns for their favourite brands.
The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.
Snapchat has launched a major update to its location targeting ad targeting, letting brands target Snap Ads and Filters around a specific location, such as a retail store, university, restaurant, airport, or concert.
As Facebook enters the spotlight for its accountability in the Cambridge Analytica data breach affecting 50million Facebook users, is the UK ready to “Unfriend” Facebook once and for all?
Instagram has launched its shopping service in the UK, letting retailers turn their posts on the social media site into sales.
Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.
Snapchat’s UK advertising revenue is set to overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years, according to new research.
Facebook has been accused of failing to properly inform users that their profile information may have been obtained and kept by Cambridge Analytica, a data firm widely-credited with helping Donald Trump win the 2016 US presidential election.