Media use ‘close to saturation point’ in the UK
People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketer’s latest time spent with media forecast.
Social
Facebook finally testing dislike button? New trial for ‘Downvotes’
Facebook is testing Reddit-style feature called “downvote” that lets users register a negative reaction to comments on the social networking, but it’s not quite the long-anticipated ‘dislike’ button that many have hoped for.
Facebook on trial: “we made mistakes” on Brexit and Trump campaigns
Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know…
Aggregate IQ ‘spent $2m’ on Facebook adverts about Brexit
Canadian data firm Aggregate IQ spent $2m (£1.4m) on pro-brexit political adverts for Vote Leave and other groups on Facebook during the EU referendum, an executive from the social media giant has told MPs.
Facebook profit hits all-time high despite data scandal
Facebook has announced that its Q1 revenue grew by 49% to $12bn with profit up 65%, but analysts will have to wait to see whether the recent data scandal and #DeleteFacebook campaign will dent second quarter profits.
Twitter comeback continues as revenues smash estimates
Twitter has posted its second profitable quarter in a row, beating Wall Street estimates for revenue and monthly active users, as advertisers in Asia and other markets outside the United States embraced its video ads.
WhatsApp raises minumum age limit to 16 in the EU
WhatsApp is banning under-16s from using its platform in the European Union, as the Facebook-owned messaging service looks to comply with upcoming new data privacy rules.
Facebook denies running personality tests to better target ads
Facebook has come under fresh criticism over people’s privacy, after a BBC report looks into claims that the social network considered profiling user personalities in order to better target adverts.
Influencer marketing trends: Big brands ‘wasting money’ on fake followers
Two Procter and Gamble brands are among the top 10 advertisers using paid influencers with fake followers, while Heinz Ketchup is the most efficient brand on Instagram with a sub-$2 CPM, according to new research.
UK govt. threatens crackdown on social media sites over child protection
UK health secretary Jeremy Hunt has accused social media networks of “turning a blind eye to a generation of young people” by failing to protect them when using their platforms online.