Top words on Twitter: Positive phrases get more retweets
‘Love’ is the most used word on Twitter, followed by other positive expressions ‘thank’, ‘happy’ and ‘great’, according to new research.
Social
10 big trends from Google I/O: AI phone calls and Android IoT platform
Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment- based phone calls for you. We look at ten of the biggest announcements from Google I/O 2018….
Toothbrush sharing ‘more acceptable than unsolicited calls from brands’
Consumers would rather share their toothbrush with their partner than receive an unsolicited phone call from a brand, according to new research.
Sports and social media: Top footballer influencers revealed
David Luiz, Mesut Ozil and Eden Hazard are among the top UK Premiership players in the first of a new football social media influencer index.
Hootsuite integrates with Pinterest
Hootsuite has struck a global partnership with Pinterest resulting in the native integration of the popular image-based social network into the social media management platform.
Brands get DIY tools for Snapchat Story Ads
Snapchat is letting marketers buy Story Ads, formerly known as Promoted Stories, through its self-serve ads manager.
Brands spent average of £51,891.98 on influencer marketing in 2017
Brands working on Influencer Marketing campaigns spent an average of £51,891,98 per campaign, up 38.6% with Instagram Stories and Snapchat driving investment, according to new research.
Snapchat user growth stalls after redesign backlash
Snap added just four million users to Snapchat during the first three months of 2018 amid a backlash to a significant app redesign, while revenue growth failed to meet expectations.
The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool
Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.
Facebook takes on Tinder with dating service
Facebook is to get its own dating service designed to build “meaningful, long-term relationships” rather than “just for hook-ups”.