Social Archives

Brexit: Facebook finally reveals targeted ‘Vote Leave’ ads

July 27, 2018

The targeted campaign adverts used by the Leave campaign in the Brexit referendum have been revealed by Facebook.

Twitter stocks plunge 20% as it sheds a million users (but revenues rise)

July 27, 2018

Twitter sees strong user growth (but ad revenue plummets 23%)

Twitter shares have fallen 20% as its active monthly users fell from 336m to 335m over the last three months, but revenues actually exceeded forecasts.

Love Island: Wes and Meg win online popularity contest

July 27, 2018

Love Island contestants Dani and Jack may appear to be fan favourites, but Wes and Megan are actually the most popular islanders when it comes to online page views, according to research from Taboola.

Love Island fans spend more time on the TV show’s app than on Facebook, Whatsapp or Twitter

July 26, 2018

ITV reality show Love Island has been the TV hit of the summer, and new research indicates that its fans are more loyal the the shows official app than major social networks.

Facebook shares dive 24% as user growth slows

July 26, 2018

Facebook shares have plunged 24% as the social network saw its user base and second-quarter revenue grow slower than expected.

Instagram rich list: Kylie Jenner claims to spot

July 26, 2018

Reality TV star Kylie Jenner has been named the highest earner on an Instagram rich list, estimated to make $1m (£760,000) per sponsored post.

Love Island: Which contestant is winning on social media?

July 26, 2018

With less than a week to go until the Love Island finale, social media marketing company Socialbakers has released data on which contestants are winning the competition on social media – based on interactions and mention compatibility.

World Cup social media review: Best influencers, posts and sponsors

July 25, 2018

The last ball has been kicked, the champions have been crowned and legends have been immortalised, but, more importantly, which player gained the most followers on Instagram? This infographic from Socialbakers looks back at the biggest social media buzz of the tournament.

Facebook plans office in China (despite being blocked)

July 25, 2018

Facebook’s subsidiary in China will be an “innovation hub” to support local tech talent, ramping up its presence in the restrictive market where its social media sites remain blocked.

KFC’s bizarre Facebook Live stream attracts 1m cat lovers

July 24, 2018

KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand’s mascot and founder Colonel Sanders.